Born in Cagliari, Samuele began his career as a salesman in 2010 when after the degree in Toxicological Chemistry at the University of Cagliari (Sardinia), decided to dedicate himself to study and discover the art of sales.

That moved him to discover and study Marketing and due to the fascination for the argument he studied with the biggest Italian Marketers (Frank Merenda and Marco Lutzu) meeting in their courses the father of brand positioning Mr Al Ries (Ries & Ries), the maximum exponent of direct response marketing Mr Dan Kennedy (GKIC), the multimillion coach Mr Jay Abraham (Abraham Group). It was only the beginning of his love for marketing.

In fact after 9 years in the field, working as sales and marketing manager for national and international firms involved in chemicals, electromechanical and waste management, Samuele created MiM Marketing Interim Managers, the first interim company focused in marketing for waste management companies.

MiM company originates from the combination of the knowledge of chemistry combined with the knowledge of direct response marketing. The result is a mission “Help the Waste Management Companies to Help our Planet Thanks to a Marketing Strategy”.