Tony Barker joins the IIM Board

The IIM is pleased to announce that Tony Barker has joined the IIM Board, from March 8th 2021.

With a marketing background, Tony has spent the last 20 years in digital marketing and e-commerce, with the last 12 years as a digital interim helping B2C & B2B brands accelerate their digital and e-commerce maturity and performance. Originally from a retail financial services background he now delivers digital transformation, digital marketing optimisation and e-commerce channel development across hospitality, travel, fmcg, retail, financial services, utilities, education & public sector clients (PE, VC & PLC owned). Typically this is through:

– Delivering digital products and customer / user experiences using Agile methodologies

– Improving customer acquisition and retention for brands using digital channels

– Building and leading in-house digital and e-commerce teams

– Procuring and managing digital media, marketing, design and UX agencies

We welcome Tony and look forward to him contributing to the future management and development of IIM.