Sales Marketing
- Sales tips come and go, but there’s one constant which every sales person does well to remember. This article from Winning Edge, the journal of the Institute of Sales and Marketing Management was writtenby Samson Husbands FInstSMM. Download article Winning Edge magazine is available to view here. [...]
- Philip Kotler originally had 4 Ps Product Price Place Promotion But over time, there has been the addition of People Process Physical evidence and more recently Perspective Perspective takes on a key role when creating a customer focused process or environment and enables organisations to focus on the customer experience – not just the pathway, [...]
- This apparently simple diagram is the strategic overview for looking at your market for competitive advantage. It’s been used by marketers world-wide. There are many variations, and many layers of detail within each sector. References from Michael Porter papers:From competitive advantage to corporate strategy – Porter – The competitive advantage of nations – Porter – Competitive [...]
- The Ansoff Matrix was invented by H. Igor Ansoff. Ansoff was primarily a mathematician with an expert insight into business management. It is believed that the concept of strategic management is widely attributed to the great man. The Ansoff growth matrix assists organizations to map strategic product market growth For more examples and explanation [...]
- Currently, both marketing and targeted sales are seeing an increase in take up of Interim Management. It may be a reflection of uncertain times, or that companies are not willing to move their key staff out of existing established areas into new, untested ventures. The result is that many of our newer Interim Members are [...]
