Sales & Marketing

Currently, both marketing and targeted sales are seeing an increase in take up of Interim Management.

It may be a reflection of uncertain times, or that companies are not willing to move their key staff out of existing establised areas into new, untested ventures.

The result is that many of our newer Interim Members are coming from this sector.  Specialists in CRM and     Strategic web initiatives, who have the experience to manage campaigns, the knowledge to lead technical teams and the thrust to deliver results, will be sought after.

The IIM resources in our Knowledge and CPD centre may help you access information, training and contacts more quickly.  Let us know if there’s anything you think we could add.  You may download any of the articles or material for your own use or to help transfer skills and knowledge to your customer.

 Tools, models and guides
Porter’s five forces
Ansoff matrix
8 Ps
Articles
It’s not about you
Books     Recommend a book

Sales and marketing Links:
DMA  Direct Marketing Association
CIM    Chartered Institute of Marketing
ISMM Institute of Sales and Marketing Management
Courses
Spearhead Training, 25% discount for IIM members (membership number required)
Account Management Course duration: 3 Days Book Online More info
Advanced Sales Skills Course duration: 2 Days Book Online More info 
Essential Sales Skills   Course duration: 3 Days Book Online More info 
Introduction To Marketing  Course duration: 3 Days Book Online More info 
Introduction to Selling Course duration: 2 Days Book Online More info 
Sales Negotiation Skills Course duration: 3 Days Book Online More info 
Telephone Sales  Course duration: 1 Day  Book Online More info
Winning Your Next Assignment  Course duration: 1 Day Book Online More info
Managing the Sales Force
Financial Awareness
Sales Support
Presentation Skills
Featured suppliers
19 to the Dozen – Web developers
Starweb Innovations – Web developers