Interim guide to LinkedIn
With the growth of social networking and business networking sites like LinkedIn, recruiters, Service Providers and clients are increasingly turning to seeking and finding candidates online. This can be accomplished more quickly, and with the process more under the control of those seeking candidates, than posting adverts and waiting for people who are off assignment or out of work to ‘apply’ for those roles and positions.
So as well as being good at applying for advertised positions, and networking with recruiters and networked clients, the ability to be found and discovered on LinkedIn and on Google becomes increasingly important.
If you doubt the speed of change, it was not many years ago when candidates applied for jobs by sending paper CVs and covering letters by post (sometimes on quaint ‘marble-effect’ CV paper).
This article focuses on use of the business networking site: LinkedIn, and
- Having a profile worth reading,
- Being found on LinkedIn
- Having a great LinkedIn photo
While many of the ideas presented in this article are relevant to any business person, it particularly addresses the marketing needs of Interim Managers.
Download: IIM Guide to LinkedIn